life is full of changes…
are you looking to sell?
Selling your home is a big deal. Being in the hands of the right REALTOR® makes all the difference.
I am that REALTOR®.
I will take the time to truly get to know you so I can help sell your home. Throughout this chapter of your life, I will use my knowledge and expertise of the industry to make your experience smooth and stress-free. I will spend time each week engaged in what’s going on in the markets both locally and nationwide. Then, every Friday, I will evaluate all the week’s showing feedback and share that with you, along with suggestions on things we might want to change. I will guide you each step of the way. But at the end of the week, and the end of the day, it’s really about you, your home, and your story.
“Over the past 3 years, 98% of my listings have sold and many of them over asking price. I would love the opportunity to do the same for you. Together we can make the story of selling your home, a story of success.”
did you know?
one in twenty – only
%
of sellers who try to sell their own properties on their own are sucessful at selling at market price!
Let me use my expertise to get you the best price in the shortest time!
my unique approach
I believe in making face-to-face connections
“Giving my clients personal service and undivided attention is always my goal. I believe being present, accessible, and responsive is key. Sometimes that’s a tall order but when I represent you, you will always be working closely with me…not an assistant. I take care of all my clients personally.”
In a world of technology and cookie-cutter services, I work hard to truly build and maintain relationships with the people and communities I serve throughout Southwest Michigan.
I believe that honesty, integrity, the highest level of professionalism, and a no-nonsense approach are what set me apart from others. These traits help me deliver the best results in selling your home.
For example:
- I will tell you if either I—or my company—is not the best fit for your situation
- I will be honest about the pricing of your home
key market factors
the outline of your story
How long does it take to sell a property? Some properties sell in a few days, others may take several months. Recognizing and finding the proper balance of these key factors and deciding on an intelligent, realistic price will help us market your home and expedite your sale:
location
the single greatest factor affecting value; a neighborhood’s desirability is basic to a property’s fair market value
competition
buyers compare your property to others in your neighborhood and interpret value based on available properties on the market
timing
at any given time, the real estate market may reflect a “buyer” or “seller’s” market; conditions cannot be manipulated—so an individually tailored marketing plan of action must be developed for each property
condition
the property condition will affect price and speed of sale; optimizing physical appearance and advance preparation for marketing will help maximize the value of your property
terms
terms (such as FHA or VA) structured to meet your objectives are important to a successful sale; the more terms available, the more buyers your home will attract, the quicker the sale and the higher the price
price
if the home is not properly priced, sale may be delayed or even prevented
marketing
Telling Your Story
Going above and beyond to serve you better.
For many listing agents, marketing a home is often as simple as listing the property in an MLS and putting a sign in the yard. And that’s where it ends. But for me, that’s just the beginning.
Every client and every home is different. I will work to create a unique marketing plan to help you present your home in the best possible way for the best possible outcome. Your customized service will include:
- professional photos and an aerial video where applicable (homes with land or water)
- staging and advice for prepping the property to get the highest profit from the sale
- mailers that go out to your neighborhood immediately after listing, to create word-of-mouth buzz, make connections and seek potential buyers through your neighborhood networks of friends, family, co-workers, and more
- an open house to be held right after listing to generate interest, build viewing traffic, and draw attention early
- a new listing email sent to all top producing agents to maximize reach and exposure utilizing well-established and successful networks
- printed flyers at the property with complete listing information, available for passersby
- web listing of your home on both agentrobincunningham.com and troxelrealty.com, to promote the property, gather information, and establish contact with interested parties through our unique “lead capture” technology to follow-up with people who view the listing
- web listing of your home on over 300 industry websites, including leading national sites like Zillow, Trulia, HomeFinder and Realtor.com—just to name a few
- social media listings with incredible reach, shared out to the world and thousands of potential buyers
the right price
My first step in helping you determine the right price for YOUR home will be to create a thorough CMA—Comparative Market Analysis—an evaluation of your home’s value based on similar, recently sold homes in the same neighborhood.
- comparables will include sales from ALL real estate agents and companies
- in addition to MLS (multiple listing system), I will also check public records for even more comparable listings
- ACTIVE listings demonstrate supply and competition
- WITHDRAWN/EXPIRED listings usually demonstrate an overpriced listing
- the best measure of value is SOLD listings
Tips for selling your home!
curb appeal sells
make a great first impression on potential buyers
Exterior staging basics
- clean windows—inside and out—and repair screens
- pressure wash exterior walls, stone, and concrete
- remove dead leaves, branches and plantings, and pull weeds
- maintain mowing, edging, and weeding while on the market
- put basketball hoops, toys, hoses, & maintenance equipment in storage
- replace exterior light bulbs—add new (affordable) lighting if needed
- freshen up house numbers—polish, paint, or redo them as needed
- replace storm door and front door, if needed & get a welcome mat
- re-seed/re-sod bare patches in your lawn
- add a patio chair and side table to a front porch or entertaining area
- add fresh mulch to existing flowerbeds
- add accent plants to flowerbeds and entryway
- consider a fresh coat of paint, especially for shutters, doors, and trim
simple goals
- enhance your home’s best features
- make visitors feel invited
- eliminate problems and clutter
- show buyers that your home has been well-maintained
- present your home as a place buyers can see themselves living
tackle that “honey-do” list!
All those little things you’ve been meaning to do but never got around to? Buyers will notice them, and they’ll detract from the value of your home. So set aside a weekend to tighten those loose doorknobs, fix that leaky faucet and paint over the scuffs from when you first moved in your sofa.
The Inside Scoop on
interior staging
Remove clutter and depersonalize. Buyers want to envision their belongings in your home. Pack up valuables, knickknacks, photos, and other personal items. When possible, store extra furniture and boxes off-site—perhaps with family or friends.
Eliminate bad odors. Hide the litter box and spray air neutralizer throughout your home. When showing the home, fill it with inviting smells by putting out fresh flowers or lighting candles.
Make repairs. In a buyer’s market, you want your home to be in the best condition possible. Take care of defects like broken windows or broken tiles that could discourage buyers.
Make every surface shine. From ceiling fans to floors and everything in between, clean your home until it sparkles. Scrub every inch of the kitchen and bathrooms.
Take color down a notch. You might like your lime-green bedroom, but it may sour buyers.
Paint your walls a neutral color that will appeal to a wide range of buyers for better results and offers.
Organize closets and drawers. Messy closets give the appearance that your home doesn’t have enough storage space.
Rearrange furniture to make rooms appear as large as possible. Sometimes this is as simple as rearranging, but for larger projects I have a great staging consultant that will assist. They also have furniture and props for staging empty houses.
Do a faux “renovation.” Little tweaks can make a big difference in the overall feel of a room. Kitchen a little outdated? Replace the fixtures, faucets and hinges. Family room furniture beaten up? Throw on a slipcover for a low cost solution.
Give each room a purpose. That spare room you’ve been using as an office/guest room/dumping ground won’t help sell your home unless you show buyers how they can use it themselves. So pick a use and clearly stage the space to showcase that purpose.
Highlight focal points. Draw buyers’ eyes toward any special features with bright colors or accents like plants. A pop of red throw pillows can draw a buyer’s attention to that lovely window seat. A striking fern on the mantle can show off your fireplace.
Remove or replace favorite items. If you plan on taking certain window coverings, built-in appliances, or fixtures with you, remove them prior to showing the house. If the chandelier in the dining room once belonged to your great-grandmother, be sure to take it down before a buyer sees it and asks that it be included with the house.